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In October 2021, Sky Glass launched at Magazine London with an impressive technical set-up to showcase their state-of-the-art smart TV.

Sky Glass integrates the hardware and software of several devices to provide a single solution for entertainment, without the need for top-boxes, satellite dishes, sound bars and the accompanying bundles of wires.

The television was developed with definition and sound quality at its heart, and the Sky team wanted to reflect this in the launch. The production team worked tirelessly with the Magazine London venue team to ensure a seamless and polished event. With a 360-degree stage set up in the venue’s largest space, high-quality screens on all sides, the launch mirrored the immersive experience of the new device, with additional product display areas and experiential pods.