Stylist Live Luxe was one of the first events to be held at Magazine London, in November 2019. The venue provided the opportunity for the brand to reimagine a tradeshow for its young, fashion-forward audience, ensuring a VIP experience for 2,000 attendees per day.
The main space served a catwalk worthy of fashion week, with designer showcases across the three-day event. It also provided a full-size stage for inspiration talks by such speakers as Aisling Bea, Reni Eddo-Lodge and Bake-Off champion Nadiya Hussein, who shared her stories of mental health and the power of sharing food.
Pop-up boutiques, beauty bars and food stalls were staged in the glass-fronted Space 1, which provided an elevated environment with views over the river to Canary Wharf. For Sophie Robinson, the Chief marketing Officer at The Stylist Group, the venue was key to the evolution of the event for a bespoke, luxury audience:
‘After a few years of working with long established and more corporate venues, it was time for Stylist Live to make a change – Magazine London was the change we needed. Developing our flagship event into Stylist Live LUXE felt completely natural in a venue that is so cool and on brand for Stylist’.