Sports & E-Gaming

Magazine London is a bold, purpose-built venue ideal for high-impact fitness events, HYROX competitions, esports tournaments, and brand activations in sport and gaming. With its distinctive all-black architecture and vast, flexible layout, the venue offers a powerful blank canvas to design and deliver unforgettable audience experiences.

From functional fitness races and team-based competitions to yoga summits, HIIT showcases, or interactive product launches, Magazine London can be tailored to suit any format. The venue’s vast internal space accommodates rigs, obstacle courses, strength zones, spectator seating, and branded athlete warm-up areas, while the high ceilings and open-plan layout provide ideal conditions for energetic, immersive events.

With robust power, high-speed internet, and professional-grade AV infrastructure, Magazine London is equally suited for e-gaming events, esports finals, or brand-sponsored gaming activations. The space supports modular stage builds, LED wall installations, live broadcast production, and interactive fan zones—offering a premium environment for players, creators, and spectators alike.

Create a full venue takeover with custom vinyl wraps, window branding, and projection mapping on the external cladding—highly visible to the thousands of people travelling through North Greenwich each day. By night, the venue’s façade becomes a dramatic canvas for logo projections or animated visuals, amplifying your brand across the Greenwich Peninsula.

From fitness record attempts to drone shows above the venue, Magazine London delivers scale and spectacle. Past events have seen drones choreographed in formation to reveal sponsor logos, animated mascots, or tournament countdowns, creating sharable moments that resonate both live and online.